Odumodublvck‘s highly anticipated third studio project, Industry Machine, marks a definitive step in refining his unique drill-rap style. The album skillfully blends Afrobeats rhythms and features an impressive lineup of collaborations spanning Nigerian heavyweights and international talents.
Released on October 6, 2025, under the banners of Kalacious Entertainment, Native Records, and Def Jam Recordings, Industry Machine follows the momentum of his March 2025 project, The Machine is Coming, which included fan favorites like “Juju,” “Legolas,” and “Pity This Boy.”
Comprising 23 tracks, the album expands Odumodublvck’s drill foundation by incorporating contributions from Afrobeats luminaries such as Davido and Wizkid, alongside a mix of veteran Nigerian rappers and emerging global artists. This fusion creates a seamless sonic bridge between indigenous Nigerian sounds and worldwide musical trends.
The album’s artwork, designed by UK-based Nigerian creative Olaolu Slawn, portrays Odumodublvck as a futuristic cyborg, evolving the visual narrative from his previous release into a more intricate blend of man and machine. Production duties are shared among notable names like P.Priime, Telz, FK, Decs, and Ucee, who craft beats that complement the drill core while adapting fluidly to each track’s distinct vibe.
Within just two days of release, Industry Machine made a remarkable impact on streaming platforms, soaring to number one on Apple Music’s Nigeria Top Albums chart and debuting at 41 on the global Apple Music rankings.
Spotify data highlights a robust homegrown reception, with 4.32 million streams in Nigeria on day one alone. Globally, the album amassed roughly 5.59 million streams in its first 24 hours and has since surpassed 13.9 million total streams. The lead single “Grooving,” featuring Davido and Seun Kuti, debuted at number two on Spotify Nigeria with 481,460 streams, underscoring its swift rise in popularity, although its global reach remains modest compared to other major Afrobeats hits this year.
Track-by-Track Overview
The album opens with the title track “Industry Machine,” produced by Ucee, a frequent collaborator also behind “Candy Music.” Here, Odumodublvck confronts the challenges of his unconventional sound being misunderstood, yet asserts his unwavering fan loyalty with a defiant tone aimed at his peers.
During a UK trip, Odumodublvck joined forces with producer FK, who crafted the beats for “Unaware,” featuring British rapper Pa Salieu, and “If You Like Gym,” a collaboration with Nigerian rap legend Mode Nine. The latter stands out for its freestyle-inspired structure, lacking a chorus and featuring back-to-back 16-bar verses, originally titled “2:02 pm in London.”
FK and Ucee teamed up again on “Do Yanga,” which features Patoranking. This track fuses drill with dancehall elements, creating an energetic platform for vocal interplay. “Baby Reindeer,” produced by Decs, slows the pace with a mid-tempo groove, where Odumodublvck delivers tender lyrics about a love interest. “Banza Boy,” produced by Kyle Van Riper, introduces a lighter drill rhythm, focusing on personal storytelling.
Key Collaborations and Highlights
Several tracks stand out due to their star-studded features and strong audience engagement. “Grooving,” produced by Jaylon, Ucee, and Marvey Muzique, blends highlife influences with Odumodublvck’s rap, Davido’s vocals, and a memorable saxophone solo by Seun Kuti. This synergy propelled the song to the number two spot on Spotify Nigeria.
“Big Time” showcases Afrobeats titan Wizkid, whose verse has been widely praised for its smooth integration and a vibe reminiscent of a “Made In Lagos” deep cut. Odumodublvck revealed in an interview that Wizkid initially owned the track but passed it on after it didn’t make the cut for his album Morayo. Notably, Odumodublvck did not pay for the features from either Davido or Wizkid, highlighting their stature as pillars of the Afrobeats genre.
Continuing his trend of naming songs after football legends, Odumodublvck includes “Vinicius,” a rap-heavy track produced by Cross, inspired by the Real Madrid winger. “Baggio,” featuring British rapper Giggs and rising Nigerian artist Prettyboy DO, pays tribute to Italian striker Roberto Baggio with dense rap verses over Cross’s production. “Maradona” nods to the iconic Diego Maradona, featuring Latin rapper Justin Quiles and US rapper Saweetie, who closes the track with a sharp 8-bar verse. These football-themed songs serve as metaphors for personal victories, set against drill beats that emphasize rhythm and flow rather than speed.
“Pay Me” offers a lighter, playful tone, featuring British rapper Stormzy and Nigerian artist Zlatan Ibile. The track’s witty lyrics and upbeat production create a conversational dynamic about the challenges of unpaid features. “Bombastic Element” maintains a rap-centric focus with humor, as Odumodublvck channels the sharp wit of US rapper 50 Cent, delivering energetic vocal shifts.
The album’s midsection is enriched by collaborations such as “Layi Wasabi,” featuring Nigerian rap veteran Reminisce, over a beat reminiscent of gritty street narratives; “EJOR,” which pairs Odumodublvck with Ayo Maff and Smada in a trap-infused drill setting emphasizing group synergy; and “My Angel,” a slower, intimate track with Chike that uses minimal instrumentation to spotlight vocal chemistry. The album closes with “Hallelujah,” a multi-artist finale featuring Jeriq, Phyno, and US-Nigerian rapper Tobe Nwigwe, layering verses over a solemn beat inspired by the Catholic hymn.
Strengths and Opportunities for Growth
While Industry Machine impresses with its relentless energy across 23 tracks and a roster of high-profile collaborations, certain areas could benefit from refinement. Odumodublvck continues to lean heavily on guest artists for choruses, and some features occasionally feel somewhat detached from the album’s overall flow. His vocal delivery on hooks like “My Angel” can seem less polished, contrasting with the otherwise top-tier production quality.
Nonetheless, the album’s standout moments-especially the chemistry with Davido and Wizkid-demonstrate how well-chosen features can elevate the project and broaden its appeal. The football-themed tracks add a distinctive cultural dimension, linking Odumodublvck’s Nigerian roots with global sports icons.
With international appearances from Giggs, Stormzy, and Saweetie, Industry Machine extends its reach into UK, US, and Latin markets, while clever, meme-worthy lyrics generate organic buzz and media attention.
Ultimately, Industry Machine remains faithful to Odumodublvck’s core identity: drill rap enriched by thoughtfully curated collaborations and production tailored to each guest’s style. The album positions him as a crucial bridge between Nigerian drill and Afrobeats scenes. For fans familiar with earlier hits like “Declan Rice,” this release offers a familiar yet elevated experience, showcasing growth in production scale and artistic vision. The machine continues to hum steadily, balancing consistency with subtle innovation.