The National Institute for Hospitality and Tourism (NIHOTOUR) has entered into a strategic partnership with Circuits, Africa’s premier virtual cinema and audiovisual distribution platform renowned for its expansive global reach and compatibility across multiple devices. This alliance is set to fast-track the digital transformation of Nigeria’s hospitality and tourism industries.
Established under the NIHOTOUR Act, the Institute serves as Nigeria’s leading governmental authority responsible for regulating, licensing, training, and advancing professionalism within the hospitality, travel, and tourism sectors.
As the primary regulatory body, NIHOTOUR is committed to raising industry standards, enhancing workforce competencies, and promoting exceptional service quality throughout Nigeria’s vibrant hospitality and tourism environment.
By harnessing Circuits’ state-of-the-art digital platform, NIHOTOUR will now offer its training courses, certification programs, and culinary showcases to a wider online audience, significantly improving accessibility to these valuable resources.
This collaboration will enable millions of Nigerians involved in diverse areas of the hospitality sector-including hotels, eateries, tour companies, travel agencies, and catering businesses-to conveniently and cost-effectively access premium capacity-building materials and industry knowledge, regardless of their location.
Moreover, the initiative will feature digitally streamed culinary presentations that celebrate Nigeria’s rich food heritage and innovative gastronomy.
These productions aim to elevate African culinary arts to new heights, captivating global food lovers and reinforcing Nigeria’s reputation as a top-tier destination for hospitality excellence.
Abisoye Fagade, Director-General of NIHOTOUR, remarked on the partnership: “Our collaboration with Circuits marks a pivotal step forward in hospitality education across Nigeria. It aligns seamlessly with President Bola Ahmed Tinubu’s Renewed Hope Agenda, which prioritizes innovation, youth empowerment, and economic growth.
“Embracing digital platforms allows us to extend NIHOTOUR’s impact, equipping millions with the expertise and knowledge needed to excel on the international stage.”
Imade Bibowei-Osuobeni, Chief Operating Officer of Circuits, expressed excitement about the venture: “Circuits is designed to connect African creativity with global audiences. Partnering with NIHOTOUR empowers us to merge education, entertainment, and technology, transforming how hospitality skills and indigenous culinary traditions are presented and celebrated.”
This partnership strengthens NIHOTOUR’s leadership in hospitality training and standardization while leveraging Circuits’ digital capabilities to boost Nigeria’s presence in the global hospitality arena.
“By combining innovation with broad accessibility, NIHOTOUR and Circuits are charting a groundbreaking course for the future of Nigeria’s hospitality and tourism sectors, empowering countless professionals and emerging talents throughout the nation’s tourism value chain.”