Cultural Power and Digital Distribution: Influencers as the New Accelerators for African Fashion
Presented by Fashion Lab and Evolve, this session examined the growing influence of digital creators in amplifying African fashion. Moderated by Nneka Michel, the panel featured Frilancy Hoyle, Funmi Ford, and Eni Given Sunday.
The conversation centered on authenticity, visibility, and storytelling. Eni noted, “Having the right structure and a clear story helps your audience connect with you. That’s how you stay authentic.”