Opeyemi Ayanwale, popularly known as Imisi, emerged as the winner of Big Brother Naija Season 10 (“10/10”) on October 5, 2025, claiming the grand prize of N150 million. The 23-year-old fashion designer and actor from Oyo State triumphed over Precious Ashiogwu, also known as Dede, in a thrilling finale announced live by host Ebuka Obi-Uchendu.
Imisi secured a commanding 42.8% of the final votes, while Dede followed with 15.94%. The hashtag #Imisi trended widely on social media, celebrating her steady fan base and fearless gameplay throughout the competition.
From the outset, Imisi captivated viewers with her blend of creativity and wit, consistently delivering impressive performances in challenges and keeping the house energized with her sharp humor. Her acting prowess was evident in the various skits, and she cultivated strong alliances that propelled her to the finale. After her win, she expressed heartfelt gratitude to her supporters, embracing Dede on stage amid enthusiastic applause. Alongside the cash prize, Imisi also received a new SUV and additional benefits from sponsors such as Showmax.
Imisi’s artistic talents and strategic approach position her for significant opportunities beyond the show, mirroring the success of past winners. For instance, Whitemoney, who won Season 6, leveraged his N90 million prize to secure endorsement deals with TECNO Mobile and Hero Lager, and launched his White Money Party Jollof brand, creating a sustainable income stream. Other female champions like Mercy Eke, Phyna, and Ilebaye have similarly capitalized on their victories to build thriving careers.
With her background in fashion and acting, Imisi is well-placed to attract partnerships with clothing labels or Nollywood productions. She has expressed intentions to invest her winnings into establishing a design studio. Her fanbase, known as ImisiNation, is already advocating for collaborations, hinting at upcoming opportunities in events, advertising campaigns, and brand ambassadorships.
History shows that Big Brother Naija serves as a powerful launchpad for careers-not only for winners but also for notable contestants like Tacha, who have built successful enterprises. For Imisi, this victory is set to amplify her influence and translate into enduring financial success.