During the recent Moonshot event hosted by TechCabal, FK Abudu and Jola Ayeye, the dynamic duo behind the acclaimed podcast I Said What I Said (ISWIS), challenged the common misconception that success hinges on fleeting viral moments. In their talk, “Building Momentum: Lessons from ISWIS,” they emphasized that true progress stems from unwavering consistency and meaningful engagement with one’s community rather than chasing short-lived online fame.
Abudu highlighted the importance of time in growth, stating, “Momentum doesn’t happen overnight; it requires patience and, above all, consistency.”
Expanding on this, Ayeye described consistency as a cornerstone of their brand’s identity: “We’ve maintained the same show format since day one because having a clear perspective and sticking to it is crucial. That’s the foundation of our brand.”
This steadfast approach to maintaining a recognizable style and voice aligns with findings in digital marketing and audience behavior studies. Research indicates that audiences develop trust and loyalty when content is delivered regularly and predictably, fostering long-term engagement.
Moreover, the hosts stressed the value of creative discipline within defined boundaries. Ayeye remarked, “Many advise thinking outside the box, but without a framework or guiding principles, creativity can become directionless. We find our innovation within the structure of our format and unique voice.”
Central to their strategy is viewing the audience as active collaborators rather than mere spectators. Ayeye explained, “Community is dynamic and personal. Understanding what resonates with your audience on a deeper level is key to building genuine connections.”
The overarching takeaway from ISWIS’s experience is twofold: cultivate momentum through disciplined, consistent content creation anchored by a clear viewpoint, and uphold authenticity in monetization efforts. As Ayeye cautioned, “If your primary motivation is money, you risk losing everything.”