FashionandCo Magazine unveils sister brand, FashionandCoECO


The latest issue of FashionandCo (FCO) is here, delivering a packed lineup of fashion, beauty, and entrepreneurial insights, with a special focus on local talent and sustainable style. The September 2025 edition features exciting stories.

The issue’s cover story is the grand reveal of FCO’s new sister brand, FashionandCoECO (FCoECO), an artisanal fashion label based in Lagos, Nigeria. The debut is the “SO Beautiful” collection, which honors the life and legacy of the creative director’s mother. The collection celebrates artisanal style by featuring custom hand-dyed prints and handwoven Aso-Oke, showcasing a story of simplicity, love, and resilience. The cover story highlights the 8-piece collection presented at the recently held FashionEVO Show and Summit.

The edition also features a number of fashion and style stories where top stylist and fashion consultant Rhoda Ebun dives into “Logo Mania: The Craze Taking Over The Nigerian Fashion Industry.” The piece discusses how the prominent display of brand logos, once exclusive, has become a widespread phenomenon, questioning if this shift sacrifices creativity for mass-market appeal.

FashionandCo Magazine

In the finance section, Hajarat Usman offers a smart guide to styling on a budget. Key tips include building a foundation of versatile, mix-and-match items, hunting for high-quality materials at thrift shops, and mastering the art of accessorizing to diversify your look. The article also emphasizes the importance of using a good tailor and buying strategically based on

The Beauty section focuses on essential skincare with the feature “Good & Bad Ingredients to Look Out for When Shopping for Cleanser.”

There’s a spotlight spread on Smileys Africa, a brand fast gaining ground with their urban offerings.

FashionandCo Magazine

FCO revisits an inspiring conversation with Mrs. Charlotte Obidairo for From The Archive. The Copenhagen Goodwill Ambassador and franchisee for Pandora and BoConcept across Africa shares her journey of bringing global brands and her Youth Empowerment and Development Initiative (YEDI) to Nigeria, driven by a passion for development.

PhD candidate Olajumoke Olarewaju contributes a column on using behavioral science to break bad habits and build new ones. She simplifies BJ Fogg’s Behavioral Model (Motivation, Ability, and Trigger) to show how making habits small and easy is the key to lasting change. For home chefs, Vanessa D. Bello shares a delectable recipe for Homemade Banana Bread with a twist of crushed Oreo or Biscoff biscuits.

FashionandCo Magazine

Danielle Ekezie shares tips on what to work on before getting into a relationship, among other tips and good stuff in the new edition. Read the full edition here.

Credits:

Editor-in-Chief: @elemdeeo
Photography: @nedu_adiele
Visuals Editor: @designby_king.remus
IT: @solanmoor
Social Media: @thatgaltolani
Contributors: @danielle_ekezie @rhodaebun @lavanessie @olakiito @islamic_coop_fin_skills

From The Archive Interview:
Creative Direction: @elemdeeo
Accessories: @pandoranigeria_
Outfits: @idmanof @joketaade
Makeup: Moni Ogunlana
Location: @boconcept_ng @pandoranigeria_