“Mastery in the kitchen is never without its hurdles, even for the most talented chefs.” – Chef Eros, Swift Diaries.
Chef Tolulope Erogbogbo, widely recognized as Chef Eros, exemplifies boldness and unwavering drive. His journey-from vending fried chicken during his university days to crafting refined culinary experiences that connect Lagos with Los Angeles-illustrates a tale of perseverance, growth, and visionary leadership.
Featured in Martell’s Swift Diaries, an engaging mini-series highlighting four remarkable Nigerians known as “The Swift Ones,” Chef Eros reveals a side beyond the kitchen and celebrity spotlight. This series portrays a passionate individual who relentlessly pursued his culinary aspirations with steadfast dedication.
The Genesis of a Culinary Passion
Before earning the nickname “The Billionaire Chef,” Eros regarded food as more than mere sustenance-it was a universal language, a thriving enterprise, and a cultural connector. While studying overseas, he launched a modest fried chicken venture that quickly became a campus sensation, earning him the nickname “The Chicken Guy.” This early endeavor showcased the entrepreneurial zeal that would later shape his career.
“My deepest enthusiasm lies where gastronomy meets business creativity,” he shares in Swift Diaries.
Transforming Challenges into Opportunities
At 21, Eros returned to Lagos with ambitions to open a restaurant alongside his mother. However, financial setbacks soon threatened the venture, resulting in a closure notice. Rather than giving up, this obstacle ignited his resolve to triumph.
“Every expert chef has endured burnt dishes before perfecting their skills,” he reflects.
This unwavering resilience and refusal to succumb to failure embody the spirit of a true Swift One, aligning with Martell’s philosophy that courage forges enduring legacies.
Redefining Achievement
Chef Eros’s next major success arose unexpectedly from a simple craving for cookies. This impulse led to a small cookie business that quickly flourished. He fondly recalls selling over half a million cookies in a single day and sharing his treats with Nigerian music icons such as Don Jazzy and Dr. Sid.
“What began as a sweet indulgence soon turned into sharing delights with some of the biggest names in the music scene,” he chuckles.
This accomplishment opened doors to brand partnerships, access to professional kitchens, and opportunities to curate exclusive dining experiences for Lagos’s elite. Each achievement honed his craft and propelled him closer to his ultimate vision-showcasing Nigerian cuisine on the global stage.
The Rise of The Billionaire Chef
Currently, Chef Eros enjoys worldwide recognition for his culinary expertise and dedication to elevating Nigerian flavors within the fine-dining arena. Through his establishments, Ìlè Eros in Lagos and Ìlè LA in California, he has fashioned venues where tradition meets innovation, transforming indigenous ingredients into gourmet masterpieces.
Forbes once described him as “the man who knows what billionaires eat for lunch.” Yet, for Eros, the title “The Billionaire Chef” signifies more than financial success-it represents a wealth of cultural heritage.
“To me, being The Billionaire Chef means carrying a rich cultural legacy and sharing it with the world,” he explains in Swift Diaries.
His path reflects Martell’s own heritage, founded on mastery, authenticity, and the courage to push boundaries.
Honoring Bold Trailblazers
Chef Eros’s compelling story is one of four featured in Martell’s Swift Diaries, a pioneering series celebrating Nigerians who exemplify bravery and excellence. Alongside him are Young Jonn, the iconic producer turned chart-topping artist; Timini Egbuson, the acclaimed actor known for his dedication; and Tubo, a fashion innovator reshaping African style. Together, they embody a dynamic generation influencing culture through fearless creativity.
Watch Chef Eros’s episode on Martell Nigeria’s official YouTube channel, and tune in on MTV Base and BET on October 29th. Join the dialogue on social media @MartellNigeria using #MartellSwiftOnes and #BeTheStandoutSwift.
About Martell
Established in 1715 by Jean Martell, Maison Martell stands as one of the oldest and most prestigious cognac houses worldwide. With over 300 years of tradition, the brand symbolizes boldness, craftsmanship, and a profound respect for cultural ties. Since 2012, Martell has maintained a strong presence in Nigeria’s premium spirits market through Pernod Ricard Nigeria, delivering exceptional experiences in Lagos, Abuja, and Port Harcourt.
About Pernod Ricard Nigeria
Pernod Ricard Nigeria, the local branch of the global wine and spirits leader Pernod Ricard, has operated in Nigeria since 2012. The company offers a wide range of premium international brands, including Jameson Irish Whiskey, Martell Cognac, and Absolut Vodka. Guided by the Group’s philosophy of “Convivialité,” Pernod Ricard Nigeria is dedicated to fostering genuine human connections, promoting responsible drinking, and advancing sustainability initiatives.